YouTube continues to be Google’s good luck charm in video, when it comes to visitors and traffic to videos, anyway.
Internet Use Up By 24.3 Percent
According to Compete’s month-to-month statistics, there have been two dips in the amount of time people spent online in the past year, and one of those occurred between August and September. On a year-to-year basis, though, the total amount of time is up by nearly 25 percent.
Cyber Monday Traffic Up 26 Percent
U. S. traffic on Cyber Monday increased 26 percent compared to 2006, according to Hitwise. This is the third consecutive year there has been an increase on the Monday after Thanksgiving.
Google France Approaches 90 Percent Share
On the one hand, new data makes it surprising that Google doesn’t cater more to the French market. On the other hand, perhaps the search giant doesn’t need to – in France, it already has a market share of almost 90 percent.
Google’s Cut? Forty Percent, Baby
Divide the online advertising revenue pool into ten slices. Google devours four all by itself, to the tune of $7.5 billion in the US market so far in 2007.
Online Scams Up 166 Percent
Okay, ladies, here’s something you poke fun of the men with: While more men than women claim to be well-informed about online scams, more men have fallen victim to them than women.
Facebook’s Rates Rise By 100 Percent
Yesterday afternoon, Valleywag gave the world its first look at a Facebook rate card, and we discovered that, in February, the company charged $150,000 per sponsored group. Now a much more recent rate card has been published – this one’s from June – and Facebook has increased its fee to $300,000.
Mobile Gaming Revenue To Grow 50 Percent
As publishers release more content, worldwide mobile gaming revenue will grow from $2.9 billion in 2006 to $9.6 billion in 2011, according to Gartner, Inc.
Online Jewelry Sales Rose 20 Percent In 2006
Online jewelry sales in the U.S. market hit $2.45 billion in 2006, an increase of 20 percent from 2005, according to data from IDEX Online Research. Online sales comprised 3.9 percent of all jewelry sales of $63.0 billion in 2006.
The conventional wisdom at the start of e-commerce was that online sales of jewelry would never be a major factor. Online shoppers now buy a wide range of merchandise online besides books and CDs. They also spend more per purchase.
96 Percent Of SEM Efforts Use Google
A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google’s direction.
With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a given that advertisers will spend money on AdWords, no one is going to displace them from their perch.