Tag: paying

Paying for Inclusion in Directories and Search Engines

It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are now a number of ways that the search engines and directories are collecting funds from people trying to get their Web sites listed. The most important thing to note when discussing this topic is that money spent on PPI programs goes solely towards getting your site into the search databases, and that’s it. You can pay them all you want, but PPI is not going to give you a higher ranking. Remember this before you fork over your hard-earned money.

Content Alchemy: Converting Free Site Visitors Into Paying Customers

The Internet has traditionally been the home of the free. Everyone who uses the Web seems to expect to get everything downloadable for free. If you’re offering content for free, then you’re potentially losing money every time someone views your site. It’s tough to run a business for free, and this is the reason that many Web businesses are moving to pay models. Let’s take a look at what some companies are doing to make the most of their free content.

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