Advertising that reaches into consumer’s passions is likely to result in greater online engagement and brand loyalty according to a new study from Yahoo and MediaVest, "Passionistas: The New Empowered Consumers."
Targeting Passions (Audience Discovery)
I read an interview of Bill Gossman, CEO Revenue Science on Media Post’s Behavioral Insider. Bill talked about the concept of “audience discovery” to find the right audience for an advertiser.