Tag: passion

3 Traits of Successful Blogs – Focus, Passion & Originality

Someone on LinkedIn just posed this question “How can one make Blogs more enjoyable or What is that you do to maintain the popularity/readership of your blog?“. Here are my thoughts on this, this may not be all that leads to a successful blog, but these are for me pretty essential ingredients: Focus, Passion, and Originality.

Exploitation of Passion for Profit

Buying Attention & Building Trust
With content that you freely distribute you are primarily trying to build relationships with people who don’t know you and have never bought from you. Since attention is limited you have to make your content accessible to gain market attention.
Highbrow = Low Readership
Most potential buyers can not distinguish between great information and average information, but most people…

Transform your Home Page with Passion Copywriting

If you are like many professionals, you know your subject, you are an expert in your field such as speaking or coaching. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.

Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don’t have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what’s in it for them. Make every word count.

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