In just about every MySpace profile, there’s all sorts of information that advertisers would love to see. Users don’t list their likes and dislikes with marketers in mind, however, and a MySpace exec has said that participation in the upcoming HyperTargeting program will be optional.
Power Law of Participation
Social software brings groups together to discover and create value. The problem is, users only have so much time for social software.
Conferences are About Frameworks and Participation
Jeff Jarvis’ rant the other day about conferences strikes a chord for me as I’m involved in speaking at quite a few during the next few months (see the links in the left-hand column).