People are more and more putting down the red markers, forsaking ink-stained fingers in favor of carpel tunnel and blue-light specials at online classified websites. comScore reports the industry has grown by 47 percent over the past year – not so much from the folks in the Ozarks, though.
Philly Papers Tap SAP For ERP
Enterprise resource planning firm SAP picked up a deal with holding company Philadelphia Newspapers LLC to provide mySAP ERP for its print media companies.
Using White Papers for Lead Generation
Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”
White Papers Crack Encryption, RSS Issues
Encryption usage by the federal government needs to be defined better, while GeoRSS offers the promise of geo-enabling RSS feeds with location information.
IT Marketing Secrets on Seminars and White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.
Papers Need Eyeballs To Survive
For every print subscriber who decides to cancel a subscription and get news from the Internet, newspapers will need from 20 to 100 online readers to replace that subscription.
Live Expo Nudges Craigslist, Papers
A public beta test of Microsoft’s social listing service, Expo Live, debuted online today to stake out the company’s claim on the classifieds market.
White Papers In Business-To-Business Direct Mail Lead Generation: How To Name Them
Yes, white papers are an effective way to generate leads with business buyers. But the tricky part is getting your white paper into the hands of those buyers in the first place.
Extra, Extra, Google Ads In The Papers
The Chicago Sun-Times emerged as the latest place to find Google print advertising, after it began its print experiments with a couple of tech magazines in 2005.
International Paper To Sell Indsutrial Papers Business
International Paper has signed an agreement to sell its Industrial Papers Business to Kohlberg and Company, LLC for approximately $180 million subject to certain adjustments at closing.