There are two likely reactions here: What’s the big deal? and That doesn’t sit right with me. Pick one for this line: In order to test the impact of print advertising on Website traffic, two Philadelphia newspapers created a fictional airline, advertised it in their papers, and measured the Web traffic the ad created, disclaimer coming somewhere towards the end of the process.
Local Bank: Tribune Papers Strive For Ad Bucks
The Los Angeles Times and The Seattle Times buffed up their websites to make them more local-friendly.
Whisper: Papers Plot Online Ad Network
Five major newspaper publishers may be ready to create a national ad network that will let them keep all of their ad revenue in-house.
MTV And ROO Bring Video To College Papers
MTV Networks and Internet video company ROO have formed a partnership to offer a video player and customizable video channels to over 500 online college newspapers in mtvU’s College Publisher network.
Papers Get It Wrong About Google
It’s newspaper billionaire versus tech billionaires as the man who would buy the Tribune Company (and dump the Cubs as soon as possible) tells the newspaper industry that Google rips off their content.
Study Shows Marketing Power of White Papers
White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business professionals.
This is especially true in the technology world, where white papers are one of the leading sources of lead generation.
Papers Do Video w/ Mixed Results
As the word “paper” becomes less and less a part of the newspaper world, things like video are becoming more and more common. While there are some exceptionally well-designed video efforts out there — such as the Washington Post’s OnBeing, which I wrote about recently — there are also some that are, well… underwhelming, if that’s a word.
Will Blogs Replace White Papers?
Blogs are bringing about changes in the way we live, the way we buy, the way we interact; giving a chance to speak and be heard to millions who would not otherwise bother giving their opinion in mainstream media.
Yahoo’s HotJobs Partnering With 176 Papers
The company’s deal with seven newspaper groups will give Yahoo a possible extension beyond job classifieds to working with publishers on contextual ads, local search, and other revenue generating possibilities.
White Papers, Lead Generation – Key for BtoB Marketers
Complex sales cycles make the development of multi-modal marketing strategies critical.