Anything Yahoo can do, Microsoft already did. In Microsoft’s opinion, they are doing it a lot better than Yahoo and think the portal will just keep on playing catchup when Panama arrives to take on adCenter.
Industry Feedback – Yahoo’s Panama Migration
Some agencies quoted in popular press stories about Yahoo’s Panama migration would have you believe the process has been a snap — and that it has been so because they were particularly adroit in their “due diligence.”
Panama Geo-Targeting
Yesterday I posted a link to aimclear’s blog about his frustrations with getting Yahoo geo targeting features to work for him.
Interview with Yahoo’s John Slade on Panama
There has been quite a bit of buzz on the paid search marketing front with the launch of the new Yahoo! Search Advertising platform aka “Panama”.
Yahoo Rolls Out Panama
Yahoo has officially opened its new search-marketing platform known as Panama to new US advertisers. The new platform was available to current users in October. New businesses that want to use the platform can create an account in five steps. The limited October release allowed Yahoo to receive feedback from users and make improvements based on the users recommendations.
Panama Goes Live
As of yesterday, the first wave of advertisers were converting over to Yahoo’s new Panama ad system. The system will be made available to all advertisers in the U.S. by year end. Once they migrate, there will be no opting back for the current Direct Traffic Center, a fact which is unlikely to generate any tears.
Yahoo Finally Launches Project Panama
The in-development advertising system meant to replace Yahoo’s current product arrived as part of the company’s third quarter financial announcements.
With Panama Locked, Yahoo Falls
The difference between Yahoo’s second quarter net income between the second quarters of 2005 and 2006 can be explained as a one-time event, but pushing back the new advertising system to 2007 has not been accompanied by much of an explanation. Yahoo’s earnings announcement this week disclosed that the dropoff in net income could be attributed to some non-repeating factors. The company reached certain settlements and sold off some investments, and reaped those gains in 2005. According to Yahoo, without those gains they actually increased net income against the same period last year.
Survivor: Panama Appears On Google Video
Google Video and CBS.com both charge a $1.99 Day Pass (ie, rental fee) for viewing the debut episode of yet another series of Survivor, via the World Wide Web.