Paid Placement On The Natural Engines
In the PPC world the more you pay the higher you rank. A #1 ranking on Overture for "search engine…
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Tag: paid search
Google Search Results Promoting Froogle Receiving First Keyword Ad Position
An anonymous Webproworld reader pointed out an interesting issue going on with Google's search results. A search of the keywords…
The Difference between Paid and Organic Listings
As a business sector, the world of search is changing. Last week I wrote a piece about how Google has…
Atlas DMT Adds More Search Engines To Atlas OnePoint
Atlas DMT, a digital marketing technology provider, announced today the addition of LookSmart and Mirago to their line-up of supported…
Google Adwords Image Ads
Are we going back in time with Google Adwords Image Ads? Weren't banners supposed to be less effective than text…
Online Advertising Effectiveness? Tell Me About It! Part 1
Well, I got some positive feedback on the last Webtrends article so I figured I would toss in another. I…
Online Advertising Effectiveness? Tell Me About It! Part 2
Well, we're getting there. We've previously proved visitors clicking on a paid listing are of higher quality than "free search"…
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the…
Online Gambling Sites Respond To Ad Ban
A decision by Yahoo and Google to ban online gambling ads has created expected repercussions from some of the casino…
The Failure of the SEO System
I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a…
