Making Informed Keyword Choices
Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge…
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Tag: paid search
24/7 Real Media Acquires Search Technology Company
24/7 Real Media today announced the acquisition of privately held Decide Interactive, a provider of paid search management and optimization…
TrafficLeader Expands Natural Search Engine Optimization Services
TrafficLeader, search engine marketing services provider, today unveiled an exfpanded set of services focused on the internet search engine optimization…
Overture Ranks Broad Matched Ads Lower
One of the many sessions at Day 1 of the SES conference concerned targeting search engine advertising through the use…
iProspect Unviels New Search Engine Bid Tool
Search Engine Marketing Firm iProspect unveiled iSEBA at the Search Engine Strategies Conference today.
If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?
A recent online news article entitled "Five Reasons Why Ad Agencies Hate Search Engine Marketing" struck a responsive chord in…
Google and Click Potential
Earlier this week in WebProWorld, Rich made a post concerning research recently released by AtlasDMT. The goal of the study…
Does Paid Search Engine Placement Affect Site Traffic
Atlas DMT performed a study that researched whether or not paid search placement has an affect on the amount of…
Ad Agencies Versus Search Engine Marketing
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has…
Understanding the SEO Industry
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in…
