Google and Overture representation in this forum drew a substantial first day crowd, at the Search Engine Strategies Conference. These guys were there to discuss some of their new programs and current developments.
Overture Ranks Broad Matched Ads Lower
One of the many sessions at Day 1 of the SES conference concerned targeting search engine advertising through the use of broad match. The big guns of Google and Overture were well represented, and their presentations were educational, to say the least.
Are You Wasting Money on Overture?
Overture is a great place to get traffic. Pick the right keywords and you are in for smooth sailing!
Tracking Your Advertising Dollars with Overture’s Marketing
If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called “Marketing Console.” It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 3
Finally: Making sense of the numbers (here comes the shock).
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 2
Reason #2 – Duplicate Searches
As you most certainly must know, Overture’s strength as a viable advertising medium for online businesses lies in the fact they are provide results to “tens of thousands of Web sites” which include AltaVista, Yahoo, MSN Search, HotBot, and AllTheWeb just to name a few. They claim to reach more than 80% of active U.S. Internet users.
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 1
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.
New Changes from Google and Overture
Google ADWORDS
In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions.
Overture To Expand Local Advertising Services
Yahoo-owned advertising service, Overture, is expected to announce a set of new local advertisers options. Overture is offering these services in an attempt increase local advertising revenue while increasing the usability of their ad campaigns.
Overture To Launch Local Search Ads
Yesterday’s Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture’s General Manager David Karnstedt was the introduction of its local search product this quarter.