Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.
Statistical Significance – Overrated
I’m a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded "anecdotal evidence" than they are with numbers—that’s changing, but slowly. I am wondering if the intimidation might be caused by statisticians themselves.
Job Satisfaction: It’s Highly Overrated
Few managers are genuinely surprised when the results of an employee satisfaction survey are revealed. You really don’t need the science of statistics to know that people aren’t entirely pleased with every aspect of their work lives.