Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own successes and get a reckoning on what’s going on around them.
Search Engine Metrics… Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).
Ecommerce and the Real Need for Organic SEO
It has been well documented that people are using search engines to research and buy products online.
Holistic Search Marketing – Organic and PPC
It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV.
Does Site Match Influence Organic Results in Yahoo!?
In March of 2004 Yahoo! consolidated its paid inclusion programs and branded them under the Overture Site Match brand. Site Match allows you to submit sites to Yahoo, AllTheWeb, and AltaVista for a $49 review fee and a category based cost per click of $0.15 or $0.30. In other words Yahoo! combined their Pay for Inclusion with Pay Per Click.
Organic SEO vs. PPC Advertising
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.
Organic SEO Getting Started with larger sites
Commercial websites are getting larger. Driven by the rapid evolution of content management systems, shopping carts and e-biz facilitation, and by the increasing sophistication of Internet retailers, “small” business sites averaging 500+ pages have become common.
SEO Case Study: Attorneys Chasing Vioxx Organic Search Ranking
Last week the drug manufacturer Merck pulled their pain relief medication Vioxx (rofecoxib) from the market due to studies linking higher incidence of heart attacks and strokes to long term use of their medication. The highly profitable medicine was aimed at Rheumatoid Arthritis sufferers and others who weren’t able to stomach aspirin, which is arguably more effective than Vioxx is for most pain relief.
The Benefits of Organic SEO
If you’re going to sell any type of product or service online, you’re eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
The Difference between Paid and Organic Listings
As a business sector, the world of search is changing. Last week I wrote a piece about how Google has less decision making power than users might think as the company finds itself in a business environment that is being molded by factors outside their corporate control. The bottom line in any enterprise, regardless of the social mission associated with that enterprise is survival. In the business world, survival necessitates making money. Saying one needs to make money is a lot easier than actually making that money. Being a leader in any field does not necessarily equate to turning a profit as evidenced by the dead or dying brands Lycos, Alta Vista and Infoseek. Each of these search tools provided their users with good, relevant information but none of them could survive on their own. Each has been gobbled up by a bigger player and eventually killed or put on the “death-watch” list.