Earlier this year, you may recall that Google launched its search options, which allow users to have more customized control over their search results. It includes ways for users to browse results by videos, forums, reviews, etc.
How Do Google’s New Search Options Affect SEO?
Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.
The Making of Google’s New Search Options
Earlier this week, Google launched what I consider to be the company’s next step in personalized search – "search options." Essentially, it is a link searchers can click, which brings up a left-side navigation menu that allows for different ways of searching.
The following video shows how it works if you have not yet experimented with it for yourself:
Google TV Ads Reporting Options Improved
It’s getting hard to imagine how the Google TV Ads team could make things any easier on marketers. After these promoters have been given suggestions concerning which shows are best-suited to a given audience, a new series of features and options will report back ad viewership data in greater-than-ever detail.
Yahoo Gives Ads More Targeting Options
Today Yahoo announced the addition of three new targeting options for Yahoo Search Marketing ads. They are demographic targeting, ad scheduling, and enhanced ZIP-level geo-targeting.
Facebook Launches New Ad Targeting Options
Facebook has launched two targeting filters for Facebook ads. These are language and radius targeting. Both have been heavily in demand by advertisers.
New Sharing Options About to Be Rolled Out to 80,000 Sites
ShareThis, creator of the ShareThis widget that allows for the easy sharing of content via your favorite social networks, has announced a new version of the widget with some added features. I just chatted with CEO Tim Schigel about it.
Google Gives More Options for Narrowing Down Image Search
Much like with email, and obviously search in general (although the market share doesn’t dictate such obviousness), the competition between Google and Yahoo seems to be heated on the image search front as well. Maybe "heated" is the wrong word, but you know what I mean.
Live Search Puts Translation Options in Results
Microsoft Live Search has rolled out a new translation feature in its search results. The feature is available through Live Search, IE8, the Windows Live Toolbar, and a translation bot for Windows Live Messenger.
Facebook Employees May Get To Sell Stock Options
Give people a little money, and you’ll gain their loyalty. Give ’em too much, and they may retire and forget you. So Facebook seems to be making a wise move by allowing employees to sell a small number of their stock options.