With most of the major search engines embracing the geographic targeting, through local search engines or by organic search using regional information, users now have more options with which to optimize for. Be it organic listings or PPC listings, there are a number of things that users can do to improve their performance within each area.
Optimizing for Goal Conversion
Most folks are getting the hang of web analytics at some level.
Targeted SEO: Optimizing For Search Engines Which Are More Likely To Bring You Traffic
Many Search Engine Optimization experts often target search engines such as Google and Yahoo! in general — without looking at other alternatives. Targeting those highly-trafficked search engines is fine, but when it comes down to making a ‘niche’ website which already has a search engine or a directory specialized in its category, why target the giants?
Optimizing Your Web Site To Load Faster
Is your website taking forever to load because of all the heavy graphics you’re using? How long does it takes for a modest DIALUP user to wait patiently for a website to completely load up on his/her browser? 60 seconds? 30 seconds?
Optimizing for Visitors not Search Engines
Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly.
Increasing Sales by Optimizing The Buy Funnel
Everyone can improve conversions and increase sales by optimizing their buy funnel. Each website has something that can be improved upon, but before changes can be recommended, pre-funnel considerations must be made. Consider the sources of your web traffic and the predisposition of customers. Are they already sold on the product, or are they doing product research? Have they seen your infomercial or did they find your website for the first time using Google? Set up a tracking and analytical tools to track your visitor paths and checkout process. Establish benchmarks before you optimize your buy funnel and always perform controlled tests so you know what works.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.
Post-IPO SEO: Optimizing For A Public Google
Google finally announced their IPO after months of rumor and suspense leaving the world hungry for news about Google. But what will Google’s status as a public company mean to the practice of optimizing your website for Google?
Performance Optimizing Syslog Server
We are quite often asked how many syslog message per second MonitorWare Agent can receive. The answer is not as simple as it may look. It largely depends. So I finally thought I write this brief article on the factors that influence syslog server performance. Obviously, you can also use it as a rough guide to optimizing your setup.
Optimizing For The New Yahoo
Well, it’s official. Yahoo’s now deploying their new algorithmic search technology and you’ll see it rolling out across their network in the next couple of weeks. (Good timing for the Search Engine Strategies Conference, eh? Yahoo’s sure to be the big buzz now.)
The only question now is how do you optimize your site for the new Yahoo?