Ever since the beginning of the search-engines dominated Internet, the importance of keywords and key phrases has remained undiminished. Although PPC and other technologies have tried to take precedence over them, they have remained the tool of the masses to get found on the search engines. Millions of searches are conducted every month using Google, Yahoo!, MSN and other mediums. Those who can pay, bid for positions and clicks. Those who cannot, or don’t want to, optimize their websites for the relevant keywords.
Ten Steps To A Well Optimized Website – Step 3: Site Structure
Welcome to part three in this search engine positioning series. In the last article we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
Steps To A Well Optimized Website: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.
How To Write Effective And Unique Articles That Are Optimized for the Search Engines
It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader’s problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.
Has Your Search Engine Optimized Content Lost its Human Touch?
In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy that commands attention and persuades visitors with reason and with art to buy something or take a particular action.
How to Create Optimized Copy for your Website
Every website owner would like to have a top 10 or top 20 place in search engines. But very few website owners have ever asked themselves whether their site “deserves” to be in the top 20. If your site provides useful information, more quality content than the other competitors, then it “deserves” a top spot. However, if your site is thin on content then all the tricks in the world will not produce a top 20 listing. Here is a guide to creating the optimized copy that could boost your website’s ranking in the search engines.
Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.