Tag: online

Online Advertising Effectiveness? Tell Me About It! Part 2

Well, we’re getting there. We’ve previously proved visitors clicking on a paid listing are of higher quality than “free search” visitors for the same search term, and now we see there is also significant variability in quality of visitor by the term itself, according to the last chart. Look at Customer Loyalty (CL). Much shorter visits, and lower download and newsletter subscribe percentages, but much higher bookmarking percentages. What could this mean, why the difference?

Getting Involved In The Community…Online

The one big advantage that small businesses (and especially home-based or sole-proprietorships) have over larger enterprises is the ability to show personality and friendliness to their customers and potential customers. Someone who is really involved and has a direct interest in the happiness of the customer brings something more to the bargain than does the employee of the faceless corporation.

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