Tag: online

The Past, Present, and Future of Online Directories

Building Blocks of WWW Navigation

Years ago, inclusion in the top online directories was a necessity for anyone interested in receiving traffic to their new website. Yahoo, About, Looksmart, and The Open Directory dominated the market by providing the web’s most reliable mines of resources. These human edited, hand selected directories of categorized websites seemed as if they would ever be the easiest way to sort and find online information.

Starting An Online Business : Things to Learn and Remember

Since 96% of all online businesses fail, you should be careful, driven, smart, and adventurous when starting an online business. Obviously when starting an online business, avoiding mistakes is key to your success because online mistakes cost serious money and waste lots of valuable time. Unfortunately you don’t have a time machine to use to go back and “undo” the mistakes that you might make.

Online Advertising Effectiveness? Tell Me About It! Part 1

Well, I got some positive feedback on the last Webtrends article so I figured I would toss in another. I don’t want to sound like a shill for WebTrends, but I don’t know how you manage a web business without detailed log analysis. WebTrends is not nearly as good as the system I used for the CBS/SportsLine “points for page views” loyalty program, but then again, not many of you probably need something with that much horsepower. Or do you? Let me know…

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