WebProWorld
As Blockbuster.com continues its struggle to compete with the much more popular Netflix movie rental service, the company is starting an online video game rental offering to compliment its movie offering.
This was announced a while back, but today’s announcement puts a date to its launch – June 30. It will start in Cleveland, but is planned to go nationwide by the end of the year. The Cleveland pilot test will be open to all Blockbuster Total Access and Blockbuster By Mail subscribers.
Marketers say they are seeing an increase in online brand attacks driven by the down economy, according to a study by the Chief Marketing Office Council.
The study of 306 markets, sponsored by MarkMonitor, found that 29.5 percent of marketers are reporting a greater number of incidents of online brand fraud.
Study respondents said brand value, trust, integrity and reputation are being significantly damaged because of gray market knock-offs, phishing attacks, cyber squatting, email scams, trademark abuse and copyright/patent infringements.
The Poker Players Alliance (PPA), a grassroots advocacy group with more than a million members, is praising the release of the White House Citizen’s Briefing Book, a compilation of voter led policy proposals that includes as one of its top priorities the licensing and regulation of online poker.
MediaNews Group, owner of the Denver Post and 53 other daily newspapers plans to start charging for online access to all its newspaper content on its websites.
MediaNews CEO William Dean Singleton wrote a memo to employees saying, "We cannot continue to give all our content away for free."
Nearly 16 million people in the U.K. visited a newspaper web site in March, representing a 43-percent reach of the country’s online population, according to comScore.
The weak economy is driving online retailers to shift their marketing budgets and cut back on search marketing, according to a study by Forrester Research on behalf of Shop.org.
The study surveyed 117 online retailers in the throes of a relatively abysmal first quarter about how they planned to allocate their online marketing budget. While a third will be spending less over all, over half of them (56%) said they would be scaling back search marketing specifically, indicating a plan to reallocate funds toward other venues like email and social media.
I always thought that of all the amendments to the US Constitution, the first one was both the most memorable and the easiest to understand: You can say what you like, outside of the famous “shouting fire” example, and the government can’t stop you. Easy. A toddler could get it.
(My mother taught civics/law and justice for 25 years, and I assure you that when your humble author was a toddler he understood the First Amendment.)
Results from an ad Network Study from Collective Media show that interactive agencies and advertisers continue to use and invest in online ad networks despite the current downturn in the economy.
The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.
Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We’re seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.
