Tag: online

Online Ads Contribute $300 Billion To U.S. Economy

Online advertising contributes $300 billion to the U.S. economy, according to a new study by the Interactive Advertising Bureau.
The ad supported Internet accounts for 2.1 percent of the total U.S. gross domestic product. It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with Internet-related jobs.

Online Video Use Rises In April

It seems that more people are watching video online these days. Maybe it’s the rise in unemployment where people are finding more ‘free time’ these days rather than having to be hassled with a job. Maybe it’s the folks at their desks trying to while away the time since there is no business being done? Maybe it’s the high quality of most video on the Internet? Maybe it’s the ‘job outsourcing” craze?

YouTube Drives Surge In Online Video Viewing

Americans viewed a record 16.8 billion videos online in April, a 16 percent increase over March, according to new data from comScore.
A surge in video viewing at YouTube during April contributed to the month’s significant gains.
Google sites were once again the most popular property with 6.8 billion videos viewed (40.7 percent online video market share), a 15 percent increase over March. YouTube accounted for more than 99 percent of all videos viewed at the property.

The Art Of Making Yourself Look Better Online

There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.

Senate Looks Into Deceptive Online Marketing

Senate Commerce Chairman Jay Rockefeller (D-W.VA.) has launched an investigation into certain ecommerce marketing practices that generate thousands of mysterious monthly charges to consumer credit cards.
The source of these monthly fees comes from a group of marketing companies that obtain consumers’ billing information through agreements with popular online retail sites.

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