Among the numerous lists and predictions making the pre-holiday rounds online comes another forecast of a bright and profitable market for online ads.
Web 2.0 Online Woes Persist
Typepad seems to have overcome its recent 18-hour outage and RSS reader site Bloglines has a datacenter migration planned; but recent Yahoo acquisition of social bookmarking site del.icio.us now has the “Closed” sign posted.
Unique Online Marketing Opportunities for Marketers
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed.
MSNBC Launches Online Ratings Drive
Pull up the Washington Post website and you may notice something peculiar. All ad space on the site belongs to MSNBC. Sister publication Newsweek.com has the same MSNBC saturation-as do 800 blogs sanctioned through Blogads. The campaign is part of MSNBC’s effort to test whether online advertising can have an impact on television ratings.
About.com Wants Online Advertisers
They have a brand name, support from the New York Times, and 500 content contributors; now, About.com wants more advertisers to discover the site.
Online Retailers Ready Shoppers For Holidays
Holiday shopping this year looks to be going better than ever according to metrics released by Nielsen/NetRatings. Their eShopping Index saw a 29% increase from home on the day after Thanksgiving, garnering 17.2 million users over 100 online retailers.
Online Job Recruitment Spikes
Monster.com reports that online job demand hit a sudden surge in November, a spike the company believes reflects employer confidence in the strength of the US economy. The company said the upward momentum of job opportunities posted online may also indicate a forthcoming period of expansion.
An Online Christmas Carol: Part III
“Christmas timethe only time I know of, in the long calendar of the [online] year, when men and women seem by one consent to open their shut-up [wallets] freely, and to think of people below them as if they really were fellow-passengers to [eBay], and not another race of creatures bound on other journeys”
How Not To Serve Your Customers Online
Verbal abuse, deceptive in-stock claims, high-pressure upselling, and attempts to charge a credit card when a customer posts negative feedback about a business comprise this primer on actions that could reflect poorly on one’s business.
An Online Christmas Carol: Part II
So after being told of a good way to avoid the traffic-and-tryptophan-induced fisticuffs breaking out at shopping centers everywhere in a way that made perfect sense, you realize you’ve been hornswaggled. Cyber Monday, like Valentine’s Day, is a brand of marketing genius created a week in advance. Welcome to I-Feel-Stupid Tuesday, merry stinkin’ Christmas.