Around 60 percent of purchases that begin with online research end at a local store offline. That’s mainly because the Internet has yet to let you to try something on or really see the TV picture quality. Add that to lack of local businesses fully utilizing the power of local search and directories, and you have the basis for a whole new business model.
Offline Sales, Online Ads, Offline Tracking
As Google, Yahoo, and Microsoft ramp up the battle for local search dollars, retailers new to the online world need to track the effectiveness of their online advertising campaigns.
7 Reasons To Search Online For Your Next Job
A job search can be hard and sometimes frustrating. In case you are considering changing your job you should consider using an online search.
Group Helps Teens ‘Rock Safe’ Online
Rocking safe in the digital era doesn’t mean making sure the cat’s not behind your chair. In Houston, it’s about educating online youngsters about the dangers of social networking while you bang your head to the latest MySpace rockers. Yeah, I know, “bang your head” is so Quiet Riot.
Diversifying Your Online Income
When you run your own business, there are very few certainties. Amidst all of the unpredictability, the only sure thing is that you will never know what might happen next! In today’s fast-paced world of online business, things change rapidly and what might be working today may or may not be red hot tomorrow. How can you position yourself to avoid problems and losses in such an uncertain environment?
England Loses, Online Punters Lose Interest
England exiting the 2006 FIFA World Cup tournament is bad news for online bookies. Nielsen//NetRatings reports that upon England’s departure from the World Cup, page views at sports and gambling websites dropped by 20 million.
World Cup In High Demand Online
The BBC has handled more than 1.7 million requests to view live World Cup matches on its site, while the official site hosted by Yahoo surpasses Major League Baseball in viewership for the week ending June 24th.
Entrepreneurs and Irritable Online Marketing Syndrome
Every year, many one-man online Web sites and small e-tailers close their online business doors and drop out of the internet marketing race without giving themselves a fair shot at success because of Irritable Online Marketing Syndrome (IOMS).
Pew Survey On Online Banking
In a report titled “Online Banking 2006: Surfing to the Bank,” the Pew Research Center declared that the number of Internet users who bank online is on the rise. Unfortunately, their most recent in-house data appears to be from December of 2005.
Nielsen to Track Online TV Watching
I can’t remember which technology columnist predicted on-demand television in 2-3 years, but I do remember thinking it was a seriously optimistic projection.