The popularity of Internet video is continuing to grow. During 2006 around one third of the US population will have viewed video on the Internet at least monthly. According to a report from eMarketer 60 percent of Internet users view videos on a regular basis. By 2010 they estimate there will be a 20 percent increase for a total of 80 percent of all Internet users watching video online. For 2006 there are around 107 million users watching online video. By 2010 the number is expected to increase to 157 million.
Online Holiday Sales Soar
Online spending continues to increase at a record breaking pace. Cyber Monday the first Monday after Thanksgiving saw online sales reach an all time high of $608 million. The record was short lived. Last Monday, December 4 online sales shot to $647 million according to comScore Networks. That is $39 million more in online spending than on Cyber Monday. It also marks a 26 percent increase over the same day from last year.
NFL Drops The Ball With Online Video
Online video as a social marketing mechanism has hit full stride with the pervasive popularity of video-sharing site, YouTube. Network television and various record labels have begun to embrace the platform as a new and untapped advertising resource. The presence of major sports entities, however, remains fragmented.
HollyWood’s Online Box Office
Hollywood has plans to branch out into online movies in a major way. They have been slow to embrace the Internet but it seems they are realizing the great potential for generating revenue online.
Google AdWords Takes You Online
Google has added hosted pages for businesses to its AdWords Starter Edition, as they aim for local companies that may not be online yet to have a web page along with their paid advertising.
Online Shoppers Search For ‘The Poop’
If you were thinking a classic toy came back to life on its own merit – or that Generation X had managed to instill a sense of Seventies coolness into their children – rewind and think again. As holiday season searches spike for the return of Hasbro’s Baby Alive, you may notice the faint effluvia of marketing, which of course, is what we celebrate in December.
Moving On Up: Online Ad Spending
Budgets for online advertising get a major lift in 2006.
NewTeeVee.com Covers Online Video Industry
GigaOmniMedia Inc. has launched a new website called NewTeeVee.com that is designed to cover the massive growth of the online video industry.
Europe Embraces Holiday Shopping Online
This week, comScore Networks released the first in its latest series of studies geared at examining the online shopping activity of European citizens throughout the holiday season.
Online Ad Growth Higher in Great Britain than US
The New York Times has a lengthy article on the growth of online advertising in Great Britain, and how it’s outpacing the U.S. In fact, online advertising in Britain is growing by 40% and is expected to account for 14% of all advertising spend – more than twice the percentage in the United States.