The Internet has played an increasing role in politics. It has become a tool for potential candidates at the local, state and national level. Politicians know that using blogs or video is just another way to get their message out and further build their base.
Nielsen Tracking Online Usage
Nielsen Media Research is in the early stages of installing Internet tracking software on the home computers of people in its TV ratings households. The goal is to measure traditional TV and online video content. So far they are only measuring a small number of homes.
Online Ads: Think Time, Not Eyeballs
Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.
Pubs vs. Online Social Networks
It’s 3.30AM in the morning, you’ve been awake now for a couple of hours after getting up for a drink of water.
P&G Launches Online Site For Women
Proctor and Gamble has launched a new web site geared toward women called Capessa.yahoo.com. P & G Productions along with Yahoo and the Zizo Group created the site. The online community is a place where women can share stories, tips and information that apply to their lives.
Online Consumers Rocking The Music Business
Digital online music is nothing new. Once thought by the music industry to be the enemy it is now proving to be a profitable ally as digital download sales continue to increase. Over the past three years digital music sales have steadily risen according to Nielsen SoundScan.
Hitwise Analyzes Online Calendars
LeAnn Prescott from Hitwise has an analysis of online calendars that has been getting a fair bit of traffic and commentary, since it shows that Google’s calendar – which has only been around for about six months – is growing strongly in “market share of Internet visits” (as Hitwise describes their proprietary measurement of traffic).
Online Video In The Corporate World
Video online is nothing new. In 2006 it was used mainly for entertainment purposes. Now more businesses are realizing the value of video to educate and inform customers, critics and shareholders. It is becoming an essential tool for companies to communicate their message.
Online Dieters Learn You Can’t Eat Web Cookies
We kick the dirt as we return to work after the holidays, noticing as we button those new pants from Mom that they’re a little snug. Okay, a lot snug. It’s comforting to know we’re not alone, as visits to dieting websites spiked by 57 percent on New Year’s Day.
Navigating Through the Online Trading Marketplace
“Online stock trading” has seen a recent boom since the inception of T.D.Waterhouse Online ETrade etc. Since then there has been a host of online web applications that provide information for “online stock trading”.