People who have an interest in search marketing can learn or refine their skills over the Internet as the Search Engine Marketing Professional Organization launches its training arm, SEMPO Institute.
Europeans Buying More Online
Europeans are spending more time online and many are shopping online as well. Since they are spending more time online they are also purchasing more items.
Online Video And The Consumer
Thirty-seven percent of consumers with high-speed Internet access are interested in watching TV online in either short or long form according to a new report from Jupiter Research, “Programming for the Three Screens”.
Online Retailers And Transactional Email
As the number of consumers shopping online continues to grow, more marketers are becoming interested in transactional emails.
Bloglines Tops Online Feedreader Choices
If visitors to your website choose to add your feed to their web-based reader of choice, they probably have that feed added to Ask.com’s Bloglines service.
Online Research Influences Offline Sales
Online browsing and research will increase offline retail sales by 12 percent over the next five years according to JupiterResearch. In their new report, “U.S. Online Retail Forecast, 2006-2011” growth of offline sales will reach 40 percent of total U.S. retail sales.
Google Unbound And Free Online Books
Google wants publishers and authors not to fear giving away electronic books online saying that it will ultimately lead to more book sales. At the Google Unbound conference yesterday at the New York Public Library the focus was the marketing potential of offering free books online.
Google To Sell TV Time Online?
The Internet, magazines, newspapers, mobile phones, radio, and recently, maybe even billboards. But is Google going to top all those media this year by working with CBS to set up an online auction for TV advertising spots? Reports conflict, and Google, as usual, will not “comment on rumor or speculation.”
European Online Advertising To Grow
Online advertising in Europe has been seen as minimal. A new report suggests that the online ad market in Europe will see significant growth over the next three years.
Blogs Increase Online Newspapers Traffic
Blogs have given the nations top 10 newspaper sites a much-needed increase in traffic. Over the past year Web traffic to the blog pages of the top 10 online newspapers grew 210 percent. Over all the unique audience growth has increased by 9 percent in the past year. Unique visitors to blog pages accounted for 13 percent of Web traffic in December 2006. That’s up 9 percentage points from 4 percent in December 2005.