Normally, people often tell you that people don’t like to read online and they have a memory span of a hyperenergized 3-year old rocket. However, data collected over a period of time confirms that people do read what they are interested in.
What proof?
Since starting my blog, I have been watching the stats closely. Though it is interesting to see the sources of traffic and keywords people use to find my site, it is also interesting to see what people (or you) are doing on my site, too.
Online Ads Racked Up $16.8 Billion In 2006
Internet advertising boomed last year as revenues across the industry grew 34 percent over the total for 2005, when advertisers spent $12.5 billion.
Online Video Shifts Into High Gear
“This is my car. That’s where I spilled coffee. Oh, and this is where the dog vomited.” All right, so perhaps that wouldn’t be the best use of online video advertising. But according to a new report, automotive online video classifieds – and many other types of car-related, Internet-only videos – are on their way.
Search Tools Vaulable To Online Retailers
Out of the top online retailers, 91% have improved customer conversion rates, 60% have increased average order value and 100% report year over year increases in customer satisfaction because of their Web site search applications according to a new report "Web Site Search: Revenue in the Results", by Aberdeen.
Online Video Advertising To Grow
TV producers are seeing value in shows after they air. Just as DVDs boost movie revenues, DVD sets of TV shows are selling well, along with iTunes downloads of individual shows for $1.99.
Rebroadcasts are proving beneficial for TV show sponsors who support hosting on the TV shows sites. This will likely grow the online video advertising beyond its current status.
Online Video And TV
The percentage of US adults who watch online video continues to increase but it is not coming at the expense of TV. According to the Leichtman Research Group at least 14 percent of adults watched online video once a week as of December 2006.
In the past year total online video usage has increased but the percentage of adults watching video has seen little change. An earlier LRG survey found that 4 percent of adults viewed online video daily and another 11 percent weekly.
Online Video Search Frustrating
In a new nationwide online survey done by market researcher Synovate for ClipBlast, an Internet video search platform, finds that Americans are experiencing difficulty when it comes to searching for specific online video. Forty percent said that they found searching for video online to be “frustrating” or “inconsistent.”
Publishers Scoff At Online Book Search
In one of its most ambitious projects ever, Google has set a goal to digitize all book content that is public domain, and also snippets from other copyrighted words in order to provide users with the most comprehensive book search function ever conceived.
Several prominent libraries have already signed up to be a part of the Google Book Project, but the online search giant’s ambitions have some publishers turning up their nose in disapproval.
Online Resource For Small Business
There is a new online resource that is focused on providing useful information to small business owners and entrepreneurs. The Biz Info Library launched today providing access to information, ideas and insights on owning a company.
“There’s too much information about entrepreneurship out there, so it’s difficult and time-consuming to determine what, and who to believe,” said venture capitalist and blogger Guy Kawasaki.” What’s needed is a vertical search engine for entrepreneurs and The Biz Info Library delivers on this need.”
ShoeMoney’s Tips On Being A Successful Online Marketer
Some random thoughts been going through my mind lately I have been meaning to put down somewhere. Here seems like a good place. Here is some of the things I seem to be saying a lot in emails to people who are asking advice.
Surround Yourself With Other Successful Marketers – You know what they say about success breeding ? Its very true. Surrounding yourself (even if its in instant messanger) with successful people is probably the single biggest step in the right direction of achieving success with internet marketing.