The automotive industry is the largest US advertising category and automakers and dealers have recently focused less on advertising in traditional media and have begun to put their ad dollars into digital media.
Managing Your Online Marketing Strategy Time
The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.
Online Video Success Depends on Content Strategy
Andrew Foote of Peppercom has some sage advice for firms looking for success with viral video and social media as part of their internet marketing strategy.:
Online Shoppers Unhappy With Return Process
In a PriceRunner survey of 400 shoppers who have been purchasing items online between one in five years found that close to 40 percent of survey respondents were not satisfied with returning items they had purchased online.
The main reasons given for returning an item online were, an item was damaged, the wrong item was shipped and the item was an unwanted gift or a duplicate.
EBay Still the Leader in Online Shopping Sites
EBay’s still king of the online shopping ring, and then some, according to numbers released by Hitwise. Amazon, Wal-Mart, Craigslist, and Target combined can’t match the grip the incumbent online auction powerhouse holds on the online shopping public.
USPS Touts Online Convenience
The U.S. Postal Service is promoting its "USPS.com Week" to let consumers know of the many options they have for doing business online and that they can "skip the trip" to the Post Office. The Postal Service’s Web site offers almost three- dozen services that are available online.
Online Marketing And Advertising
Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.
March Madness Online: 5 Top Spots
The sports wasteland of February has been brushed away as the NCAA men’s basketball tournament gets under way. Here are some sites that will have you setting up a bracket and getting back to work without costing your employer $75 billion in productivity losses.
March Madness Online
With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence.
All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network TV advertising during the tournament this decade. This year’s March Madness ad spending will be 70 percent more than it was in 2000.
Microsoft, AP Forge Online Video Network
The explosion of online video has had a significant impact upon the social networking industry, but the influence of the platform is beginning to bleed over into traditional information mediums as well.