I don’t mean to insult either Bud drinkers or CNN watchers, but I usually don’t picture a lot of overlap between the two. Still, there is a connection between the companies – both appear to have failed with certain aspects of their online video services.
Marketers Not Investing Enough Online
Suggesting that media is past due on shifting its focus to online promotion, a new study reveals that broadband users are spending nearly half their spare time online – and the other half becoming paler and fatter.
Online Payment Preferences Of Young Consumers
JupiterResearch says that younger consumers under the age of 35 are developing different payment habits than adults over 35.
All Bets Are Off – Yahoo Gets Into Online Poker
Online poker has (deservedly or not) gotten a bad reputation, and it’s actually illegal in the U.S. It came as a bit of a surprise, then, when Yahoo launched a new site called Yahoo Poker. The site’s not for kiddies, and it’s not a joke; players will use real money.
Broadband Users Spend Spare Time Online
Broadband users spend close to half of their spare time online during a normal weekday according to Media-Screen’s "Netpop|Play" report.
The study found that the average broadband user spent an hour and 40 minutes of their weekday spare time online. More than half of that time online was focused on entertainment and communication.
The study also revealed a range of users spare time activities and found that email and personal Web surfing were more popular than TV viewing.
User Generated Content Popular Online
User-generated content remains popular as 49 percent of online users have actively created or consumed material posted by others in the last month. That is according to a study from JupiterReseach titled "User-Generated Content: Strategies for Media Sites".
The study found that users under the age of 25 are notably active participants with three-quarters of 18 to 25 year olds reading or writing user-generated content (UGC).
Caring For An Online Community
It takes a village to raise a child, but what does it take to run an online community? Well, there’s the money, the site, and the keyboard, but in less tangible terms, a human touch is also recommended (if not required).
Consumers Research Products Online,Buy Offline
A new survey from Accenture finds that the majority of U.S. consumers use the Internet to research products but prefer to make their purchases offline.
Consumers Research Products Online,Buy Offline
Online Retailers And Segmented Email
Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici.
Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.
Marketing And The Online Video Audience
Frequent users of streaming audio and video spend more time online than average Internet users, according to Knowledge Networks/SRI’s "MutliMedia Mentor" report.
Marketing And The Online Video Audience