Kids are creative, so it’s difficult to enforce any rules without the smart little…minxes finding a way around them. You know that tone that only teenagers can hear and drives them crazy? They turned that around by making it a ring tone the teacher wouldn’t hear in class.
The Online Political Influence
Social networking, blog and political party Web sites have less sway over voter’s opinion than recent buzz would suggest. Seventy-two percent of voters said that the mainstream media such as newspapers and magazines are their main source for political information, according to a survey by Nucleus Research and KnowledgeStorm.
Disney Playing With Online Ads, Downloads
The Walt Disney Company will make its popular Toontown MMORPG ad-supported later this year, and will offer movie downloads in conjunction with Microsoft.
McCain Buys Up Online Ads
We’ve said it time and time again: in the 2008 presidential campaign, the Web will play a major role. But as new numbers come out concerning Web ad buying, we’re getting a clearer idea of how the candidates have responded to the online world.
Online Researchers Spend More
Shoppers who search online for digital cameras and televisions spend ten percent more when they make their purchase in store, compared to those who did not use a search engine, according to new research from Yahoo and ChannelForce.
Using Online Panels
A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data to be more quantitative than typical focus groups. These online panels allow more participants than focus groups, offer better representation of your target market, and scale as easily as surveys, usually at lower cost. What’s not to like? Nothing, if you use online panels properly.
Online Reviews Earn Raised Eyebrows
On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points). The 2002 Aston Martin DB7 only got an 8.2. So please, please, please be careful when reading user reviews.
iPhone and Your Online Marketing Campaigns
Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple hater or an Apple lover, one thing is clear – iPhone will have an impact on the way people use the Internet on the go. So even if you are not a gadget freak, you should at least be interested in how the release of iPhone will impact your online advertising campaigns.
So how might the iPhone affect your online marketing efforts? In a few ways:
Social Networks and Online Retail
Social networks and online communities have little impact on online retail sales according to a report from JupiterResearch, "Us Retail Consumer survey, 2007."
Networking Online Inspiring Groups to Take it Offline
A growing trend in the online world and social media in general is the proliferation of social groups and networks that are taking their services and members offline. Businesses like Yelp, Biznik and many others are looking for ways to maintain their user base and gain new customers.
In some cases the company holds sanctioned events and group networking meetings, but members often take it upon themselves to set up networking events. This is slowly creating more tight knit communities that are great for meeting people for general purposes and for networking.