Sixty-five percent of people who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming, including network-and cable-produced shows, news and sports, according to ChoiceStream’s 2007 Survey of Viewer Trends in TV & Online Video.That number surpasses the 39 percent of people watching user-generated video by 67 percent and is expected to increase over the next six months as traditional TV viewers begin to shift their viewing habits towards other devices.
Female Shoppers Look For Electronics Online
If you can do so without freaking her out, look at the nearest female. Is she dripping with electronics gear? New rumors indicate that women are buying more of the stuff, and may actually be buying more than men.
Price Drives Online Holiday Shoppers
Price and free shipping are on the minds of online holiday shoppers this season. Forty-three percent said price was the most important factor and 18 percent cited free shipping, according to a recent survey by Synovate of Chicago for Guidance.
“Jackass 2.5” Movie Jumps Online
"Jackass 2.5" a new hour-long film that features leftover footage from last year’s "Jackass 2" along with new content will makes its debut exclusively online December 19.
Online Fantasy Fishing Reels ‘Em In
Let me just start with this: Several hundred thousand people are participating in Fantasy Fishing. Just goes to show you that online, there’s a hook for everything.
Online Or Off, Star Power Overrated
Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.
Microsoft Buys Online Map Company
Microsoft has purchased UK online mapping company Multimap.
Shoppers Spending More Time Researching Online
Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.
Women Make More Online Impulse Buys
Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.
Online Video Viewing Continues To Rise
More and more people are consuming online video, primarily, say researchers, because of the increasing availability of broadband connections. As mobile devices become more ubiquitous, so too is mobile video consumption.