Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs, according to a survey from Deloitte & Touche.
Online Holiday Shoppers Less Satisfied
Customer satisfaction with the online retail during the 2007 holiday season fell slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction Index.
Only 35% Have Watched An Online Political Video
While 81 percent of adults who are online have watched videos only 35 percent have ever watched a political video online according to a Harris Interactive poll.When it comes to the type of political videos watched, 27 percent have viewed a news story about a campaign or candidate online, while 14 percent have watched a candidate interview and the same number a political speech. Only 11 percent watched a political advertisement and 10 percent a campaign video.
Majority Of Kids Play Online Games
When it comes to what activities children do online 78 percent between the ages of 6-11 reported playing games in the last 30 days according to a survey from MRI.
Antigua Wins Ruling In U.S. Online Gambling Case
A ruling from World Trade Organization arbitrators will allow the Caribbean nation of Antigua to suspend its intellectual property obligation to the United States to compensate for the U.S. prohibition of online gambling.The decision will allow Antigua to take copyright-protected U.S. goods, like CDs and software and sell them without copyright protection. The value of the goods can total up to $21 million annually to compensate for the financial loss the country has suffered.
Online TV Ads Engage Consumers
Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.
More TV Viewers Watching Online Videos
More television viewers are going online to watch videos, films and TV episodes according to a new poll from Harris Interactive.YouTube has expanded its lead as a site for online video viewing, while search engines and TV network sites are holding their own. Online video viewership has increased overall in the past year (81% versus 74%). Approximately 65 percent of the 2,455 U.S. adults surveyed say they have watched a video on YouTube, compared to 42 percent during the same time last year.
New Google Contest – Online Marketing Challenge
Looks like Google is having a contest to ask students across the world to help local business’ become more optimized in the Google SERPs: Register your class for the Google Online Marketing Challenge
Online Holiday Spending Reaches $22 Billion
Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.
Google’s Online Marketing Challenge
Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).