A majority of online shoppers (74.5%) said they use a company’s Web site to get information about a product or service, but less than half (44%) said the information met their needs a new study from ServiceXRG, "Influencing the Online Experience," found.The study surveyed around 1,000 companies and online shoppers to find out how people use search for online support, do product research and take part in shopping activities.
Online Advertising To Have Greater Share Of Marketing Budgets
The worldwide TV advertising market is expected to see sluggish growth to 2009 but will see a rebound, mainly online, from 2010 to 2012 as TV audiences fragment and online advertising continues to grab a bigger share of marketing budgets, according to Screen Digest.
(Lack Of) Growth In Online Job Ads Ominous
More job ads were posted online this February than last, and if the stats stopped there, we’d say they made for good news. The amount of growth only equaled three percent, however, which isn’t at all encouraging.
More Americans Look Online For News
The majority of Americans (67%) say that traditional journalism does not provide what Americans want from their news, a new We Media/Zogby Interactive poll shows.The survey found that more than half of Americans (70%) think journalism is important to the quality of their communities but 64 percent are dissatisfied with the quality of journalism in their communities.
SMX West – Online Reputation Management Through Search
I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint. (click to enlarge)
SMX West: Managing Your Online Rep
Managing your organization’s online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim’s Andy Beal has some tips for knowing who’s saying what about you. (Coverage of the SMX West Conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
More People Filing Taxes Online
With tax season approaching, an increasing number of people are planning to file their federal taxes online, according to The Conference Board.Forty percent plan to file online, up from 34 percent three years ago. More than two-thirds of taxpayers said they have filed online for three years or more, up from 55 percent in 2005.
French President Becomes Online Sensation
French President Nicolas Sarkozy is receiving a lot of attention online for a video in which he tells a bystander to "get lost".Sarkozy was filmed by a journalist from the newspaper Le Parisien while attending an annual farm fair in Paris on Saturday. Sarkozy went to shake a mans hand who in response said," Don’t touch me, you are soiling me." Sarkozy replied while still smiling," Get lost, dumb ass."
Online Video Views Reach 10 Billion
In December 2007 U.S. Internet users viewed more than 10 billion videos online and it was the busiest month for online video consumption since comScore, which authored the report, began tracking online video.
UK Pig Farmers Take Novelty Song Online
British pig farmers are protesting not receiving a fair price for their hogs by turning to song and the Internet.