Even with the growing popularity of watching television content online, the majority (94%) of adults still prefer to watch television on traditional TV sets, according to research from Nielsen for the Cable & Telecommunications Association for Marketing (CTAM).
Report: Online Advertising Strong As Ever
The advertising industry as a whole isn’t looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.
Report: 2011’s Online Ad Market To Be Worth $106B
The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today.
Google Predicts Impressive Online Ad Growth In Russia
Thanks to matters of both proximity and size, discussions concerning overseas search tend to focus on the UK and China. Russia may soon enter more conversations, though, as at least one expert feels its online ad market is ready to explode.
Online Care Helps Control Blood Pressure
People with high blood pressure have a better chance of managing the condition by using the Internet according to a report in this week’s Journal of the American Medical Association.Dr. Beverly B. Green, at the University of Washington in Seattle, and other researchers examined if high blood pressure could be monitored over the Internet without having to visit a doctor.
Teens Only Spend 11.5 Hours Online Per Week
Who knew? A study by OTX finds that on average teens (aged 13-17) spend 11.5 hours online a week (yep, not a day . . . no comment on how many hours I spend online a day. . . .). Nearly a quarter of teens spend over 15 hours online per week, while 45% spent eight hours or less online.
FDA Cracks Down On Online Claims Of Cancer Cures
The Food and Drug Administration is alerting consumers not to purchase products on the Internet that fraudulently claim to cure cancer.The FDA has sent warning letters to 23 U.S. companies, 1 Canadian, and 1 Australian company asking them to stop selling 125 products that claim to cure, treat or prevent cancer."Although promotions of bogus cancer ‘cures’ have always been a problem, the Internet has provided a mechanism for them to flourish," said Margaret O’K. Glavin, the FDA’s associate commissioner for regulatory affairs.
Will Major Appliances Ever Be Purchased Online?
Reading the latest issue of Consumer Electronics publication TWICE I came across their list of the top 100 Major Appliance Retailers and was struck by how there are no online companies on the list.
Online Advertising To Be Major Subject At Cannes Event
Online advertising is expected to be a major subject when advertisers from around the globe meet in Cannes on the French Riviera as the industry tries to deal with uncertain economic times.About 12,000 ad people, art directors, markets, producers and clients will attend the week -long Cannes Lions 2008 festival that started on June 15 and runs to June 21.
Politics Online: Obama Has An Edge
Social networking, text messaging, and online video pulled in plenty of interested people looking for more details about the candidates for the US Presidential election in November.