If this isn’t a shining example that online video is taking over, I don’t know what is. Playboy is going so far as to completely shut down their DVD business to move all of their video content to the Internet. "Unlike other companies that began in print, we have profitable television, online and mobile businesses, which have domestic and international growth potential," said CEO Christine Hefner.
Online Gender Differences Emerge
Differences in Internet behavior are emerging among men and women, specifically the impact of their online community memberships, frequency of Web surfing, and their diverging reading habits, according to researchers at the USC Annenberg Center for the Digital Future.An analysis revealed that one in seven Internet users who visit online communities, such as Facebook, said their online activities are reducing their involvement with offline counterparts "at least somewhat," a response reported by three times as many males (21.5% compared to 7.3% of females).
Hitwise Issues Online Retail Warning
Common sense says that online retailers are in a better position than their brick and mortar counterparts; consumers will be able save time, gas, and possibly the money that would go towards sales taxes by just shopping from home this season. Still, according to a new Hitwise report, the winter is shaping up to be pretty harsh.
Joost Gets Serious About Online Video Competition
Today, Joost launched a new flash-based version of its popular (but not popular enough) online video service, which will allow users to use it without having to download an application. They announced over a month ago that they would be launching this, but it has just now finally come to fruition.
Online Holiday Shopping To Surpass In-Store Shopping
For the first time, the Internet has surpassed brick-and-mortar stores as the preferred way for multi-channel shoppers to buy holiday gifts, according to a new survey by the e-tailing group.Nearly half (49%) of those surveyed said they plan on doing their gift buying online while 44 percent intend to do so in-store.Reasons for shopping online include saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding crowds at the mall (83%). Saving money was still an important factor for 80 percent.
Brightcove Releases New Online Video Platform
Brightcove has introduced its newest version of its online video platform, Brightcove 3, which has been in beta testing with customers since June.
Getting All You Can Out Of Online Social Communities
So you’ve entered the land of brand-building in online social networks. Now what? Online communities can be great places for marketers to learn and engage with their customers and other consumers. In order to get all you can get out of it, there are certain guidelines to follow that may help. Below are the 5 Commandments for How to Act in an Online Social Community.
Online Video Viewers More Engaged
A large number of online video viewers are more engaged with what they watch on the Web than they are with TV, according to a new study from online video site Veoh Networks.Veoh found that what it calls " engaged viewers" (those who watch more than an hour of online video a week) make up nearly 40 percent of all online video viewers and watch close to 75 percent of all online video.
Online Advertising in Rough Times
The economy has everyone in the U.S. worried about what’s ahead. Many are calling for another great depression, and it is hard to know just what that will mean in a world where so much business thrives on the Internet. It’s a different world than it was in the 30s. Of course most money made on the Internet comes from advertising, so naturally, one has to wonder how Internet ad spending will fare in the not-too-distant future.
Online Ad Spend In The UK Up 21%
Internet advertising expenditures in Britain grew to $2.95 billion (1.68 billion pounds) in the first half of 2008, a 21 percent increase year-on-year, according to the Internet Advertising Bureau (IAB).Marketers showed overwhelming confidence in online advertising at a time when all major advertising mediums experienced declines in expenditure. The total advertising market was down 0.7 percent year-on-year, during the first six months of 2008. Without the Internet’s growth the advertising market would have experienced a 4.6 percent decline.