Tag: online

IRS Offers Improved Online Filing

The Internal Revenue Service has announced that starting on January 16 it is expanding its e-file program for 2008 federal tax returns.IRS Commissioner Doug Shulman recommends taxpayers consider e-file this year as the best option to file accurate tax returns and receive fast refunds. The e-file program includes new improvements to the Free File program that will allow nearly all taxpayers to e-file for free.

CBS To Air New Show With An Online Element

CBS is launching a new midseason mystery drama called "Harper’s Island" that will feature original online content separate from but related to the TV program.CBS teamed with EQAL, the creators of lonelygirl 15 for the 13 – episode series and is launching the social aspect of the show with a site dubbed Harper’s Globe that will be complimentary to the television storyline of Harper’s Island.

Online Video Media Spend To Grow 22%

Online video media spend totaled $2.1 billion in 2008, up 36 percent over 2007, and is forecast to continue double-digit increases through 2010 at a moderating rate, according to a report from AccuStream iMedia Research.The report, "Online Video Media Spend: 2003-2010," calculates multiple ad sales components corresponding to annual growth  2003-2010 by avail unit: pre-roll, In-banner video, overlays, in-game, podcast, player display and skins.

One-Third Of Online Holiday Shoppers Ran Into Glitches

While the majority (64%) of online holiday shoppers had no problems making purchases, 36 percent did, according to a new survey from ecommerce development firm Guidance.Among those that ran into difficulty, 13 percent said they had to abandon a very slow Web site while trying to shop, 8 percent said a Web site froze or crashed, 7 percent could not complete a purchase on their first try and 4 percent said a purchase they thought they had completed actually did not go through.

Online Advertising’s Relationship with Holiday Traffic

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic. Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

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