Watching video on television, online and mobile devices continues to increase and has reached new levels, according to Nielsen.
In its fourth quarter "A2/M2 Three Screen Report," Nielsen found that the average American watches 151 hours of TV per month, an all-time high. Americans who watch video over the Internet consume another 3 hours of online video per month and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.
Norton Online Family Offers Parents Peace Of Mind
Symantec has released the public beta of Norton Online Family, an Internet safety service aimed at helping parents protect children online.
Norton Online Family is currently free and available in English only. It’s compatible with both Macs and PCs.
The service encourages discussions between parents and their children and provides customizable tools to manage online activity.
Too Much Content Bad for Online Advertising?
Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.
The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.
The Online Video Picture in Germany
comScore today provided some interesting insight into online video use in Germany. Among their findings was that the country had 28 million online video viewers watching over 3 billion videos in December.
Google sites completely dominated the market share at 51%. 1.7 billion videos were viewed on YouTube alone over the month. Here’s a look at where other web properties ranked:
Online Radio Grows 37 Percent
Online music radio and track play listening hours increased 37.6 percent to 6.67 billion in 2008, while in-stream audio sold against ad -supported cumulative hours rose by 46.1 percent to $74 million over the 12 month period, according to a report by AccuStream iMedia Research.
The report, "Online Music Spins and Media Spend: 2003 – 2012," found that AOL’s Shoutcast platform remains the most popular destination for online music, accounting for 52.5 percent of total time spent listening, followed by Clear Channel sites with 7.8 percent.
Super Bowl Ads Drive Fans Online
The role the Internet plays surrounding Super Bowl Sunday activities continues to be an important one, with two-thirds of those who watched the game reporting they went online at some point during the day, according to comScore.
Around 41 percent of respondents said they used the Internet during the actual game, while 33 percent logged on during halftime. Some of their Internet-related activities on game day included going online to watch this years Super Bowl ads (12%), while 8 percent said they viewed previous years ads.
Free Online Gaming Grows As Economy Struggles
The usage of online gaming sites has grown 27 percent during the past year to 86 million visitors in December 2008, while the total time spent playing online games increased 42 percent, according to comScore.American’s total amount of Internet time spent playing online games grew from 3.7 percent in December to 4.9 percent in December 2008.
Do Online Communities Have a Decay Rate?
Does the “decay rate” at community sites like Epinions.com spell eventual doom for Wikipedia? Technology and Marketing Law blogger Eric Goldman thinks so, and, not to put any more pressure on him, is working on an academic paper to show why. The site’s decay rate—the rate at which community members become less devoted to a site over time—is just one part of Goldman’s larger argument. At his blog he pulls up some data regarding Epinions, which relies on paid community member reviews.
Best Buy Remixes Online Presence
Best Buy is changing the way it does business online and surprise, surprise – it involves social media and APIs. The company has introduced what it is calling the "Best Buy Remix Developer Network." "We’re working to give you the tools you need to make Best Buy into what you need it to be," the company says.
How Multiple Online Marketing Efforts Can Succeed
If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.How could it make any sense to let them operate as silos?