What are the major threats to growth in the online advertising marketplace?
PR and the Web: The Case for a Robust Online Newsroom
I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we could better leverage press releases and media placements on our corporate website. We are generating some great press, but the momentum is lost shortly after the release leaves the agents desk. This is disconcerting considering some of the recent numbers on how journalists are accessing the web to obtain corporate information. The recent Middleberg/Ross Media Survey indicates the following online habits of journalists:
Do You Fail To Sell Online Because You Ignore This Important Fact?
Do you struggle to sell enough to warrant the time and resources required to sell your goods through your website? Are you spending more money on your website than you earn from it? Is your website simply a contact point with a shopping cart that no-one buys anything from?
Marketing An Online Business with Your Time or Your Money
We’ve heard it time and time again: starting a business on the internet can be very affordable when compared to the traditional ‘brick-and-mortar’ business.
Building a Brand Online
Customers don’t necessarily recognize the differences between channels, noted Travelocity CEO and President Michelle Peluso.
Three Things You MUST Know if You’re Selling Products or Services Online in 2004!
2003 was a big year for me, and for everyone on my team at The Internet Marketing Center. We finished with a “bang” by launching the new Version 2004 of our flagship course, The Insider Secrets to Marketing Your Business on the Internet… and as the new year begins, we’re working like crazy, developing and testing some really exciting new strategies and software to help you explode your profits in 2004!
Google Adwords Online Riches Without Owning a Website or Product!
Did you know that you can make money from Google Adwords without having a product to sell, or even a website?
How to Completely *Fail* as an Online Marketer!
If you’re looking to FAIL online then really…that’s no problem!
New PayPal Checkout Process Makes Online Shopping Easier
Using PayPal as a gateway for accepting online payments has just become much more attractive. PayPal, owned by eBay, has always been considered one of the best, most secure choices of payment for auctions, whether by check or credit card. But one of the biggest drawbacks to it has been the restriction that the buyer also had to have a PayPal account in order make that payment.
Accepting Payments Online: Merchant Accounts vs. Third Party
If you want to sell online, you need to be able to accept credit card payments. The traditional way is to open a merchant account. However, opening a merchant account is expensive, especially for small businesses who are just starting.