Another court has decided use of trademarked terms in metatags and keyword advertising does not constitute trademark infringement, but the issue is far from settled and only gets more complicated as more courts hear arguments from both sides.
Hidden Text Okayed by Google
No, the headline isn’t a joke. Google okayed hidden text–in certain contexts, of course.
Remember a couple weeks ago when Search Engine Land was outed for spamming? Several readers, in an effort to be helpful (I’m sure), pointed out that this particular trick was the Fehrer Image Replacement technique.