Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).
Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Gmail Goes Offline (In A Good Way)
As frequent travelers, folks with bad ISPs, and laptop lovers can agree, it’s not always easy to connect to the Internet, and being cut off from the world is a real nuisance. But now Google’s solving one aspect of the problem by making Gmail accessible to people who are offline.
Hate Mail Drives Controversial Website Offline
It’s either a brilliant publicity stunt or one of the gutsiest t-shirt sellers on the Web really lost his nerve. The proprietor (undertaker?) of TshirtHell.com is closing up shop because he’s tired of dealing with hate mail. As a Web writer whose been on the receiving end of more than a few nasty comments, I can say, if you give in to hate mail the terrorists win. Regardless, “Sunshine Megatron” is just tired of it all.
Integrating Search into the Offline World
The State of Integration session at Search Engine Strategies Chicago promised to be an interesting one. Speakers included executives from iProspect, Resolution Media, Constant Contact, and TMP Directional Marketing. Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.
MPAA Knocks Movie Fan Site Offline
When the realities of business and art crash into each other, it’s usually art that suffers. Bulls and China shops come to mind, as does the MPAA and the Internet. The Motion Picture Association of America’s latest pile of previously beautiful bits: Fanedit.org.
Are Search, Web Traffic, Indicators Of Offline Value?
I was out of the country when Heelys hit the scene, so learning about them later, as a novelty shoe line that reminded me of the KangaRoos I wore when I was five, was more of a mental pop culture note than a personal world-changing one. Had I been ten when they became popular, they likely would have shared Reebok Pump status in my personal must-have shoe history. Then again, I also hadn’t noticed the rise of Uggs and Crocs, either; the thigh-high black boots traversing Japan’s rail system I found a dozen levels more interesting, but for entirely separate reasons.
Online Presence Vital For Offline Retail
The Internet plays an increasingly essential role in retail for brick and mortar retailers, even for purchases made in-store according to a new survey from Nielsen Online.People who had recently made consumer electronics purchases in a brick and mortar store, 80 percent bought from a store whose Web site they visited first. In addition 53 percent purchased from a retailer on whose Web site they had spent the most time.
Offline Support Coming For Gmail, Google Calendar
In the days of dialup, accessing the Internet was a nuisance. Now, not so much. Still, users of Gmail and Google Calendar should be pleased to hear that the programs may support offline use in about six weeks’ time.
Online Cruise Buyers Want Offline Help
Online travel companies say that potential travelers looking to book a cruise are more comfortable talking to human sales people than just purchasing costly trips on the Internet.