I hate reciprocal linking. It is such a hassle. Even specialized reciprocal linking sites don’t really help all that much. Many of the link requests that I do get are from poker sites that are totally irrelevant to my site’s content.
How to Obtain and Use Customer Testimonials
Before you rent or go to a movie, what do you do? You find out what others have said, whether those others be professional critics or average people who have seen the movie. Before you spend that seven dollars, you want to know what other people like you thought of the experience. Essentially, these movie criticisms and endorsements are testimonials.
It’s natural for people to buy on a recommendation from another customer, rather than rely on a sales pitch to help them make their decision. That is why it’s so important for you to obtain and use customer testimonials.