Tag: numbers

Advertising is a Numbers Game

Ted Turner once said, “Early to bed and early to rise, work like hell and advertise.” While the first part of that equation is probably the one I follow the least (sleepless nights working the web are just too many to count), there is an immense truth behind it all. To survive and thrive in today’s hypercompetitive online world, one has to both work hard and advertise — which are in my estimation two key ingredients of continued online business success.

Do Numbers Help?

Demographics about the Web abound. You may find such data helpful. In general, when I look at the research available, I get a feeling it’s incomplete. The Web is so vast, I don’t think it’s possible to find a small representative sample from which significant results can be obtained that reflect the whole. In the end, what is reported with numbers may not matter at all to you, even though the source is impeccable.

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