A study by Neilsen Norman Group (NNG), which was co-founded by usability expert Jakob Nielsen, has shown that many email newsletter subscribers are beginning to understand the difference between their newsletter subscriptions and unsolicited email known as spam.
Realtors – How Email Newsletters Can Boost Your Business in 2004
You may or may not send an Email Newsletter to your potential prospects. If you do this article will help you convert more prospects into clients.
Building An Affiliate Income – Profitable Newsletters
There are thousands of email newsletters online, spanning almost every conceivable interest.
But very few of them make any significant money. In fact, most of them don’t even make their publishers a “minimum wage” income.
Make Money in Newsletters: Why and How?
Many newsletters are popping up everyday on the Internet. There are reasons why there are so many newsletters published electronically nowadays.
Newsletters Winning the Continuing Battle
Did you know the ratio of first newsletter issues to second issues is 20:1*? Starting a newsletter is difficult. Maintaining a schedule is even tougher. Just ask any newsletter editor.
Adapting Blog Technologies To Corporate e-Newsletters
Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these “disruptive technologies.”
Navigating E-Newsletters: The Editor’s Note
Carol Abrahamson, a regular Murdok reader, recently submitted her text e-newsletter to me for the drive by review. She sells her consulting services along with an info product, so her e-newsletter is a crucial part of her marketing initiative. For this review I looked primarily at ways she could take email reading patterns into account and create an e-newsletter that readers will use and feel connected with.
Newsletters
Newsletters are a great way to establish a new, more personal relationship with your customers. You can keep them up to date on your products and services, give them a little insight into the lives of your employees, and much more. For example, you can “spotlight” one individual in each issue, talking about their interests, families, etc. I think it’s a nice touch to let your customers know more about the people that they deal with; it has a nice “touchy-feely” quality to it and makes the business experience a little more personal.
Tame The Marketing! E-Newsletters Grow With Content
In this e-newsletter review, Michael Katz, e-newsletter expert, has a few key suggestions for Darryl Antonio’s travel newsletter: tame the marketing and boost the content! Read this review for some specific suggestions that may apply to your own newsletter.
Writing Newsletters – Tricks of the Trade
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.