Social networking sites are becoming a political lightning rod for politicians and law enforcement. As more children use the sites the belief is that they are at increased risk to be targeted by online predators.
Ad Networks: Top-Tier vs. Lower-Tier
Mike Seiman of CPX Interactive has written a nice guest blog post on the Right Media Blog about the untapped opportunity of working with “Lower-Tier” ad networks and reevaluating what they can do for you.
Is Google’s Pay-Per-Action a Threat to Affiliate Networks?
If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords.
Marketers And Social Networks
JupiterResearch, a firm that provides information about the Internet and new technologies to businesses, has found that 48 percent of brand marketers will use social marketing tactics in the next year, compared to 38 percent who did so last year.
How an Airline Can Use Social Networks
There is usually only one situation when travelling by air that warrants travellers banding together in a community. Unfortunately, it is usually when they unite in dissent and outrage about the way they are being treated by airlines.
Apart from the "community" of frequent flyers, the airline industry has typically done a terrible job of fostering social interaction between passengers, which is why often this interaction is happening on communities like FlyerTalk.com. This and other sites like it are dedicated to travellers sharing tips with one another on how to manipulate the system, travel smarter for cheaper, achieve preferred status in frequent flyer programs faster, or simply talk about the airline industry from a traveller’s point of view. Again, the community is talking around airlines and not with them.
YouTube Gives MySpace, TV Networks A Thumpin’
It’s been nothing but up for YouTube lately, a hill steep enough to send a few key competitors tumbling backwards. MySpace added a video component? Wouldn’t know it by recent stats. Viacom copyright lawyers strip-searching everybody? So, what? Traffic’s never been better.
According to Compete.com, YouTube controls a 43.3 share of the online video market in January, up from 41.1 percent in December. That translates to 31.7 million unique visitors, up two million in one month. Meanwhile, MySpace Video is down by nearly the same amounts.
Tips for Content Distribution Networks
In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.
Large Networks Add New Editorial Content Formats
Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.
Illinois To Ban Social Networks?
There’s a lot of talk surrounding a bill currently being proposed by Alaska senator Ted Stevens, which would place restrictions on access to social networks within public schools. Legislation introduced in Illinois, however, seeks to completely ban these sites from the state’s schools.
Illinois state senator Matt Murphy, a republican, has introduced a bill entitled the “Social Networking Web Site Prohibition Act” which would effectively ban the surfing of any social network sites from computers in public school libraries.
Social Networks Finding Growth w/ APIs
Business Week is reporting plans by many social networking sites to open up their network to content developers, in an effort to grow their user base.
[Facebook], MySpace.com, LinkedIn, Friendster, and Google’s orkut are expected toopen their code to third-party developers this year as well-promising to kick off a spurt of innovation in social networking.