Alex Krupp, whose blog I haven’t come across before, makes a lot of sense in his latest post about social networking (which is fitting, since his blog is called Sensemaking). He notes that the term “social network” has become so over-sold that it now causes many venture capitalists to run screaming in the opposite direction, and startups are pitching their businesses in cliched Hollywood movie terms: It’s like MySpace meets Flickr, or Facebook meets Pornotube.
Social Networking More Popular than Porn?
There’s an unholy trinity of money making niches that are said to be perpetually profitable.
If you’re looking for a ‘permanent niche’, look no further than ‘Pills, Poker and Porn’.
No Thank You Sex, We’re Networking
When it comes to surfing the Internet, sex is getting licked by social networking and the ability to connect with people based on more than just hormonal urges.
Social Networking: Examining User Behavior
Results from a recent iProspect study outline the specific behaviors of users visiting the most popular social networking sites. Among other items, the study finds that marketers should spend more time and resources investing in sites that operate within a relevant niche to their product than they have in the past.
Google Considers Networking With News Corp, NBC
NBC and News Corp have enlisted several Google competitors (MSN, Yahoo, AOL) to be distributors in their content network; this may have caused some tremors at the Googleplex.
Spotplex – Social Networking With a Twist
The name is Spotplex, and the twist is “Trafficracy”.
At first sight, Spotplex looks like a clone of digg, with popular and latest content on the homepage. But the content is not rated by the users, but by the number of visits a page receives.
Ning – The Social Networking Engine
For something that was created by legendary Netscape founder Marc Andreessen — the Blake Ross of his day, for you Firefox fans — the social-media “engine” called Ning has kind of been flying under the radar for awhile.
Google Has Poor Networking Skills
Working with TV networks to get their content on YouTube has been harder for Google to figure out than any technical challenge it might face.
Social Networking: Redux
Sites like Stumbled Upon, Digg, Reddit, and others might drive traffic, but the issues remain the same, who is really clicking on those recommendations?
Citizen Journalism, Blogging, Web 2.0, Democracy Player and management systems, Podcasts, and the whole host of other systems that we use to communicate with each other also drive other social issues and concerns.
Social Networking And Marketing
Makovsky + Company, an independent global public relations firms has launched Online Fluency, a practice focused on applying the techniques of social networking to business-to-business marketing.