Tag: networking

SMX: Effectively Leveraging Social Networking

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.

Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Ballmer Still Doesn’t Get Social Networking

A few years ago I wrote to Microsoft’s leadership and asked them why they weren’t involved in the new Web 2.0 space. I got an answer back that was about 2,000 words long and included the words “business value” 13 times. Translation: Microsoft’s leadership thought that Web 2.0 and social software like Flickr didn’t have business value and was too much of a potential fad to invest in.

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