Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.
Technorati Tests New Ad Network
Technorati announced that it has acquired El Segundo, California-based self-serve advertising network AdEngage in an all-stock transaction, the details of which have not been disclosed. This comes about two months after Technorati’s acquisition of BlogCritics.
Amazon to Change the Content Delivery Network Industry?
Amazon announced today that it will be launching a Content Delivery Network service before the end of the year. This could mean bad news for other networks.
Politico.com Talks About Its New Ad Network
Popular political Web site Politico.com has partnered with Adify to launch an ad network and Murdok spoke to Roy Schwartz, VP of business development at Politico about the new ad network.
Comcast Appeals FCC Network Management Order
Comcast has filed a lawsuit against the Federal Communications Commission over its ruling that the company is mishandling some customers Internet traffic.Comcast said in a filing Thursday with the U.S. Court of Appeals for the D.C. Circuit, that it would comply with the FCC decision, but its was appealing the decision and the findings that the company was in violation.
Yahoo!’s Social Network Aspirations Mashed
While most other outlets seem to be finding new ways to get more social, Yahoo! has accepted the fact that it is not their strong suit. Yahoo!’s social media project Yahoo! Mash is about to become a corpse. It appears that a lack of interest has caused the company to give up on it. Users of the social network received an email from Yahoo! saying:
Another Social Network Bites the Dust
It appears that social network Sconex is no more. Never heard of it? You’re not alone. Admittedly, I am not familiar with it myself, but according to Silicon Alley Insider, it was around in the early days of social networks. In what seems like an interesting (if not noble) concept for a network, Sconex’s aim was to connect high school kids within their own school communities, as well as stay connected with school activities.
Google Announces New Content Network Features
A conversion might, if an advertiser is lucky, take place after a consumer sees a single ad. Several viewings are slightly more likely to result in a positive outcome. But there’s little to be gained the 48th time around, and in a nod to this reality, Google’s introducing some new features on its content network.
Parents Monitoring Kids Social Network Use
Close to a quarter of children in the UK between the ages of 8 and 12 are able to get around age restrictions imposed by social networks Facebook, Bebo and MySpace, according to a survey by online identify firm Garlik.Because of this the majority (72%) of parents are monitoring their kids online activity. Twenty-five percent of parents secretly login to their child’s social networking page and over a quarter (26%) have created their own social networking profile to monitor their kids.
Yahoo Publisher Network Posts Tips
It’s one thing to join an organization; it’s quite another to stick around. And anybody wanting to become and remain a member of the Yahoo Publisher Network should probably pay attention to some guidelines posted on the program’s official blog.