Friday is the end of the workweek. The day should move along quickly, smoothly, and without any surprises. In that spirit, then, we bring you the results of the latest Nielsen//NetRatings search share rankings: in May of 2007, Google was still on top.
BuzzMetrics To Be Absorbed By NetRatings
Nielsen will go ahead and complete the acquisition of blog and word-of-mouth measurement firm BuzzMetrics, of which Nielsen already owned 58 percent, and blend it with NetRatings to make a new firm.
comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
NetRatings Gives Google A Lift
July’s search market share reported by Nielsen//NetRatings pegs Google at just under 50 percent, given their methodology; the top five looked the same as those featured in comScore’s report on search share in the US as well.
Nielsen/NetRatings Counting Things Differently
The Nielsen/NetRatings organization, long known and prized for its ratings systems announced a new way to track ratings and figuring in the folks who toss their cookies. They’ve been testing the method in the U.S. and using it in Australia and Italy.