Good news, everyone: according to technology leaders surveyed by law firm DLA Piper, the economic world isn’t ending. Tech execs instead feel that the worst will be over within 24 months, and in the meantime, things won’t be as bad as they were eight years ago.
Yahoo Heaped With Negative Vibes
Between Google and a seemingly endless slew of challengers like Facebook and MySpace, Yahoo could be grilled like a panini in the battle for display advertising dollars.
The Truth About Negative Commands (don’t Read This!)
Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.
Negative Reactions To Outlook Hotmail Service
Microsoft offers a spiffy new service called Microsoft Office Outlook Live and what do people do … complain of course.
Emerging Negative Tendencies On The JV Scenario!
Would you ever propose a JV to a potential partner that insults his intelligence, aims to squeeze the potential in his lists brutally and later on leaving him with a corrupted list?
10 Tips to Cope with Negative Emotions at Work
It’s a fact of life – if you want to succeed in business, you need to know how to interact and communicate effectively with your employees, business partners, vendors, prospects, and customers. As a small business owner, this might involve rapid shifting from one type of language to another. For example, how you’d explain your expectations to your employees might be different than how you’d convey these to your business partner or potential client.
Negative Bytes Can Come Back and Bite You
As most of my business is found through referrals, I received a call from a company that was referred to me by someone at the college where I teach marketing management. They were looking specifically for help in the area of ecommerce (i.e., SQL database programming, shopping cart software, and notably merchant account set-up, which is in my estimation a more daunting task here in Canada when compared to the American banking system).
Negative Creative
There are almost as many direct response marketers against using negative appeals and copy as there are against using humor. It wasn’t always that way. In the 70s and 80s, you’d see a pretty fair number of headlines/envelope teasers/Johnson boxes with lines like:
Training Lesson: Staying Positive In A Negative World
Now hear this: Studies at Harvard and Stanford reveal that 85% of the reason a person gets a job and gets ahead in that job is because of his or her attitude. Only 15% of the time does it have anything to do with technical or specific skills!