There was a time, if your only source of information was the Internet, when it seemed Ron Paul was a shoe-in for the Republican nominee. Internet reality is not always true reality—then again, what’s reality matter in politics? What really matters is narrative, and in that sense, the Internet is a mirror of the brick-and-mortar world, and there are lessons in political campaigns for businesses about controlling your online story.
SES: Creating Your Corporate Narrative
Everybody loves a good narrative. That’s not to say everybody loves the same type of narrative. Experts in the craft of writing, though, generally agree there is a "worst" kind of story, one they label the agenda story. That’s because the narrative is a thin veil for a thesis, one the author is trying to impose upon the reader; the reader would rather come to his own conclusions based on the narrative itself
The Power of Narrative (Consuming Desire)
It’s well accepted in marketing that people buy on emotion. They purchase on emotion, and then justify the purchase with logic. As Barry Feig puts it in his book Hot Button Marketing:
People don’t buy products and services, they buy the satisfaction of unmet needs.
A Story to Tell: A Quick Guide to Narrative Writing
“So what happened?”
When someone asks you that, what do you say? You respond by telling a story – when it happened, where it happened, how it happened and why it happened.
Narrative and Dialogue : A Contrast Of Writing Styles
One of the nice things about being an author is that we can Break any rule we want. (I just did.) It’s part of our job description. Language changes through usage — definitions, spelling, grammar — and authors can help it do this. But on the other hand, we have to have some sort of agreement on the language or we won’t be able to talk to each other.