It doesn’t feel like summer yet in most of the U.S., but it’s definitely here. Know how I know why? Because the PR meltdowns are just beginning. Within a single week we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it’s not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let’s take a look at these three stories and see if we can learn anything.